And make your headings echo the keywords in your title (at least make it related to the words in your post title)

And then write content that is - naturally - related to the title (of course!) and useful and informative for your audience.  In your case, it’s useful to think of each ‘tip’ as a self-contained item for your newsletter.  If you write them from that perspective, you’ll be able to take advantage of the newsletter plugin’s ’select posts to include in newsletter’ simplicity.

Next post I’ll mention images.