“For over 20 years I’ve focussed my efforts unremittingly on helping fellow professionals, market and sell their training and HR services”

• For more than 8 years, I was Marketing Director of a large UK training organisation, responsible for the creation and marketing of customised training programmes to commercial clients.

• In 1989 I set up a unique 5 man Consultancy aimed at equipping the Further Education and training worlds with the skills and know-how to sell their services to corporate clients. I formed alliances with outstanding organisations, such as Boots the Chemist, Jewsons, Elf Oil and Artex to bring training to sceptical employers.

• Since 1992, I’ve been active in many areas of training design and delivery, and have represented a variety of employer and training bodies.

• I write columns in professional training journals, and speak widely to training associations on the themes of marketing and selling services to employers.

• Prior to my training industry career, I spent 7 years marketing and selling services with international companies in both Australia and the United Kingdom.

• I’m a Bachelor of Education, a Chartered Marketer, a Fellow of the Institute of Sales & Marketing Management, and hold Member status of the Chartered Institute of Marketing; the Chartered Institute of Personnel & Development; the International Society for Performance Improvement and the Professional Pricing Society.